HOW TO GET MORE BUSINESS
That’s right… I said it… F$&k the marketing plan… If you’re a micro business or just starting out and need sales you don’t have time for planning how you are going to get business… You just need to get out there and ‘get it’… So it’s pretty simple… No fluff… No magically formula and i’m really sorry to say… No ‘take this pill and make a trillion $$$’…
1. You need to get your arse out there and ‘network’… And when you do make sure it adds value to them and their customers (I don’t mean hand out a heap of business cards, that’s just stupid… And annoying to the person you hand it too… I mean grab coffee with them and find out how you can actually help them… If you are clever you will identity potential referrers who have a similar client but aren’t competition as they don’t do what you do… E.g. The graphic designer who doesn’t do web design OR the accountant who doesn’t do bookkeeping OR the massage therapist that doesn’t do Kinesiology!) So now you get it?
2. Once you get that connection make sure you ‘follow-up’ and ‘deliver what you promised’ OR all that networking will go to waste and you’re back to ground zero all over again… That simple…
Do those 2 things and watch the business and referrals flow through the door!!
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